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Generally, websites are created by companies to promote products or services, to gain more clients, to expand their market. For a website to be efficient, to fulfill its aim, it should enjoy certain characteristics. When we talk about Search Engine Optimization process (better know as SEO), we talk about a special treatment your website requires for it to be successful.

SEO is a service that allows websites to be recognized by Search Engines (Google, MSN, Yahoo). Many SEO experts offer different types of services according to the client’s needs, guaranteeing the best placement on search engines. A website that has not been optimized by SEO experts will fail to accomplish its original objectives. That is, if a website is not placed on search engines lists, or if it appears on the last results, it is very likely that your target will never get to know your website, and, as a result, your efforts to promote a product or service, to expand your market, etc. will be fruitless.

What is the aim of SEO Services?

The aim of SEO services is to enhance the number of visitors to a website. SEO experts work to improve the position of websites from natural or organic listings. That is, unpaid positions on search engines. To do this, they give a website a special treatment for it to be recognized by search engines when users look for information that this Web site offers. For example, if you have a graphic design agency and you have decided to launch your own website promoting your services, you will need to optimize it so that it appears as one of the first options on search engine lists when people looking for information about graphic design agencies enter a word that is related to this field.

This means that SEO experts will have to work with keywords that capture the essence of your website. Search engines use algorithms to determine which words in a search string will be treated as keywords. These keywords are used to find matching pages for different entries on search engines. There are words that do not capture the essence of any page because they are common words. Among them we find prepositions (at, for, of), articles (the, a), auxiliary verbs (can, may, might), and other words that do not describe a specific topic when in isolation, such as "everything", "nothing", "thing".

The words that will be treated as keywords when optimizing a website are those that describe in some way the topics the website deals with. That is, words that are full of meaning (adjectives, nouns) but that do not capture the essence of the website in any way, should not be considered as keywords. Let’s analyze the following example so as to understand better the SEO process. In the text below we show you the words that a SEO expert will treat as keyword according to the general topic of the content:

SEO is the process by which a website can enhance their position on search engines and the number of visitors to it. Only SEO professionals, better known as SEO experts or SEO experts have the skills and knowledge to carry out this job.

In the example above the words or phrases highlighted are the words that a SEO expert will grab to treat as keywords. When a user look for any of these words on a search engine, this website will appear among the first positions of the results, as long as the job carried out by this SEO expert is correctly done. Now let’s see the example below. This is the same text but, in this case, the person who tried to optimize this website has taken the wrong words and phrases:

SEO is the process by which a website can enhance their position on search engines and the number of visitors to it. Only SEO professionals, better known as SEO experts or SEO experts have the skills and knowledge to carry out this job.

As the words selected by this optimizer are so general and common that it is very likely that this will not respond to any search.


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